New website: www.therwx.com

Hey! I have moved my work to this site: www.therwx.com
This blog only contains a few pictures of each project, please visit my website for more information.

The Mars Volta

Personal project for the last album of the group The mars volta.
A double-side tribute poster using Van bostelen typeface by Jonathan Looman.

Amsterdam

Identity proposal for AMS international business building.
The concept is based on international relationships in any kind of business, creating a confortable enviroment which lets the clients focus on the important things.

I proposed a logo which works everywhere and reflects elegance and sophistication. On the other hand, the rest of the identity uses the standard typography mostly found on tickets, in this case, the monospace typeface Curier new.

Made at Day.

Coca Cola proposal

Proposal for Coca Cola advertising campaign.

The client asked us to design a new campaign to sudanese people between 20 and 35 years old with the guideline of a multicultural and a recognizable strong contemporary style, which means we had to investigate what was going on with Coca Cola in Europe and Usa.

I used organic elements as the pictures of people from different places and geometrical shapes to get a strong contrast which allowed me to play with it along the applications.
Unfortunately this proposal was rejected.

Made at Day.

Playing God

Please watch the videos: 1 & 2

playing to be god it´s a investigation work about genetic manipulation and the manipulation of the information. What kind of news are published?, How the information is coming?,Can really science change mankind? Can mankind be manipulated by science? Who tells the truth? are some of the questions inside this project.

Playing god // double book (20x27 cm), triple page (60x27 cm)

Jugar a ser dios es un proyecto de investigación sobre manipulación genética y manipulación de la información, que noticias se publican, en que estado nos llega la información que recibimos, ¿puede realmente la ciencia cambiar al hombre?, ¿puede el hombre ser manipulado por la ciencia? quien dice la verdad?, son algunas de las questiones que plantea este proyecto.

Jugar a ser dios // doble libro (20X27 cm), triple página (60x27 cm)

Bizkaiko txakolí

Concept creation, copywritting and Art direction for Bizkaiko Txakoli´s campaign, the popular Euskadi´s white wine.

The briefing of this project was clear: we want people see us as a stablished brand, and we want also they know our wine as a natural product. Fortunately what they wanted was in fact true, this brand is one of the few companies in the market which is still producing wine as before, with all the time the wine needs and with no extra products.

So after this investigation, I came up with this idea, bringing the bottle from the land to the shop.

This is love

Because love can join people and, at the same time, it can lead to the hatred, because love is not always going as we would like it to, because love is full of surprises, the title of this project is: ”This is love”. International society of typographic designers proyect.

This is love // closed (21x10 cm) opened (42x80 cm)

Porque el amor está a un paso del odio, por que el amor no siempre es como queremos o porque el amor es una caja de sorpresas, es él quien da título a éste proyecto: "This is love" (esto es amor). Proyecto presentado a concurso en Londres: International society of typographic designers.

Curriculum vitae

You can watch all the project here.

This project was proposed as an interview with 10 questions which we would have to solve with a graphic and a typographic answer. Also i did a small animated intro for another curriculum in a similar project. You can watch here.

Puedes ver todo el proyecto aquí.

Aqui posteo un curriculum vitae que se planteaba como una entrevista de 10 preguntas y que teniamos que responder grafica y textualmente. Tambien se hizo una intro muy breve para otro curriculum en un proyecto paralelo a éste, que podeis ver aquí.

Can

Corporative Identity for Can. Metal manipulation Company.

The objective behind this project was to communicate Can as a solid brand, as stable structure where precision really matters. This company also shape the metal, creating almost any form.

The result was a strong, bold and rounded logo, solid as metal and precise as architecture. I also used different layers of details in the rest of the identity as colour, dots and geometrical shapes to reinforce the concept of precision.

Sistema

Cover and cd for Sistema: the new short film of Guillermo Ruiz. Produced by Lacajitanegra.

The abstract language of the cover is based on the main meaning of the short film: a language which we are not able to understand.

Once you watch the film, you will probably recognize the elements and understand the cover, exactly the same way the director explains the story in his film.

Funambulista

Art Direction, illustration and design for Diego Cantero´s album:
Funambulista.

The music of this autor is mostly spanish pop, but this album is a blend of new and old pop, sounds and instruments. They told me that they rented some vintage instruments from the 60´s to record the album and they wanted to show this in the design.

As the music was pretty new, what I suggested was to create a mix between old and new, using different elements from both stages (60´s and present).

Sanyela

Business cards and website for Sanyela.

The company asked me to design a website to show their products, most of them bride dresses. After the research about the market, I realized that most of the companies around are using flash websites in which you have to wait for a long time to see what you want or even find out how it works.

So the idea was to design an elegant catalogue-website with fast loading and easy navigation for everybody.

www.sanyela.com.

Ameliagonzález catalogue

Art Direction, corporative Identity, photography and the catalogue for ameliagonzález, jewellery´s precision tools company.

The market of this field is plenty of overloaded catalogues and brands, where nothing was clear in any application.
My suggestion to make the big difference between us and the rest of the market was to do the opposite, clean surfaces and use of the white space with big pictures explaining what you could do with these small pieces we are selling in the catalogue.